If you’ve seen the very creative Old Spice commercials, featuring a very handsome (i.e. H.O.T.) man declaring that, if YOUR man uses Old Spice body wash, he would smell as good as him.

Old Spice has turned up the heat on this campaign by going online and responding to Tweets via video on YouTube. And it’s getting a LOT of attention, mostly because they are literally posting 10 responses an hour.

Check out all of them at www.youtube.com/oldspice.